From Reuters on 10/25/10:
In the current subdued consumer environment, retailers need to resist the temptation to focus solely on cutting costs, said Mindy Grossman, chief executive of U.S. teleshopping and e-commerce group HSN Inc (HSNI.O).
"That's not going to get us anywhere," she said, arguing that tougher times made it more important for firms to invest in new products and new ways of appealing to shoppers.
"We have so many opportunities to reach the customer, whether it's in a physical environment, on television, online, mobile, social (network sites). There is more access than at any given point in history -- we just have to do it in a way that makes them excited and makes them want to engage."
