She "shops", he "buys"

Facts from the research paper titled "Men Buy, Women Shop" from the Wharton School of Business:

In short, when men buys, it's a chore.  When women shops, it's a hobby.
Women:  Lack of help from the sales associates is the #1 reason for lost business.
Men:  Out of stock is the #1 reason for lost business.

Women:  Tell me more about the items that may be of interest to me and give me some alternatives.  Also, tell me something about your store in general.  Sales associates must be knowledgeable, engaging and friendly when dealing with women shoppers.
Men:  Just tell me where the item is, and ring me up fast so I can get out of here.  Sales associates better know where the products are that men are looking for and quickly ring them up.

She needs more interactions, collaboration and support from the sales associate during the buying process.  He needs the sales associate to hurry up, stop wasting my time and get me what I need.  If I have a question, I'll ask you.  Now ring me up.  Pronto! :-)